EnquiriesNell
First response
Picks up whatever arrives — email, web form, WhatsApp, marketplace message, a voicemail transcript — reads it, answers it, and opens the project folder before anybody has quoted anything.
enquiries@yourcompany
The crew
Nine desks.
One address each.
So a drawing query, an invoice question and a late delivery never land in the same inbox, and nothing waits on the one person who happens to know about it.
You go home. It doesn't.Every promise gets a row and a due dateAnswered the same day, not the next working dayA drawing before the quoteUnverifiable is never a passNine desks, one address eachNothing is sent that a human cannot read backThe folder exists before you price itYou go home. It doesn't.Every promise gets a row and a due dateAnswered the same day, not the next working dayA drawing before the quoteUnverifiable is never a passNine desks, one address eachNothing is sent that a human cannot read backThe folder exists before you price it
Said plainly
Every desk on this page is software
This is the automated crew. Hobfolk's own staff — the people who design these departments — are on the team page.
Every desk below is software. We put that on the front of the page rather than the back of it, because it is not a caveat — it is the entire reason the work gets done at four in the morning.
What it changes for you: the desks do not get ill, do not resign, do not go quiet in August, and do not forget what was agreed in March. What it does not change: a person still signs every quotation, every contract, and anything at all that spends your money.
Full detail — Content & AI use policy
The desks
Nine, and what each is answerable for
Roles first, names second. The names are working names for functions — easier to write to than a numbered queue, and nothing more than that.
Enquiries
Project officeWen
Order of work
Takes the job once it is won. Decides what has to happen first, tells the people who need to know, and keeps the promised dates and the real dates from drifting apart quietly.
projects@yourcompany
DrawingKeddie
Drawings & visualisation
Turns a specification into a dimensioned drawing and a render with something in frame for scale. The only desk here that understands the machine rather than just pulling on it.
drawings@yourcompany
DemandCorr
Content & search
Plans it, makes it, posts it, and reads the numbers underneath afterwards. Owns the ad accounts, the keyword hygiene and the landing pages the ads point at.
marketing@yourcompany
StudioRook
Design & production
Flyers, signage, vehicle livery, exhibition graphics, identity, websites, film. Three directions, one recommended, and the reasoning written down beside them.
studio@yourcompany
ComplianceGarrow
Documents & contracts
Risk assessments and method statements, O&M manuals, handover packs, confidentiality agreements out before drawings are. The most senior desk, and the slowest to agree with you.
compliance@yourcompany
AssuranceHesk
Verification
Checks at the far end that the thing that reported success actually happened. Never accepts a log, a receipt or an exit code as proof. Returns pass, fail, or unverifiable — and unverifiable is not a pass.
qc@yourcompany
LogisticsTam
Dispatch & delivery
Books it, tracks it, clears it through customs, and notices when a consignment has stopped moving before the client does.
dispatch@yourcompany
MoneyPria
Invoicing & credit control
Raises the invoices, reconciles the bank, keeps the cash position current, and does the asking — so the person who did the work never has to be the person chasing the money.
accounts@yourcompanyStructure
How the company is put together
Three tiers and a set of gates. The gates are the important part: they are the places where the automation stops and a person is required.
Tier one
The desks
Nine functional desks, each with a defined remit, its own address on your domain, and no authority outside its own subject. A desk that cannot answer something says so and hands it on.
EnquiriesProject officeDrawingDemandStudioComplianceAssuranceLogisticsMoney
Tier two
The coordinator
Holds the live index of every open thread, promise and due date, and which desk owns each one. Its single job is making sure two desks never work the same client thread — historically the most expensive failure mode there is.
Who owns itWhat was promisedWhat is dueStanding orders
Tier three
The controller
Independently verifies that work which reported success actually happened, at the far end, without reading the doer's own report. Refutes and reopens; never fixes, and never writes to your client.
PassFailUnverifiable is not a pass
The gates
Where a person is required
Three things never happen automatically, on any plan, by anybody's request: a price leaving the building, anything contractual, and anything that spends money. Those are yours.
QuotationsContracts & signaturesSpend
Nine desks, working the hours your office is shut.
Take one to begin with. Most companies start with Enquiries or Money, because both show a number moving inside the first month.